Eek of the Week: Food Spin Machine: Sugar in Cereal
Breaking news: the three people left on the planet who didn’t know kid’s sweetened cereals are almost as much sugar as grain have now been clued in, thanks to a study just published by Consumer Reports.
But the spin that makes MY head spin is this, from a Kellogg’s spokeswoman quoted by Reuters:
“To put Consumer Reports’ information in perspective, yogurt contains more sugar and sodium than a serving of Honey Smacks cereal (25 grams of sugar vs. 15 grams of sugar in Honey Smacks).”
Hello? As the Reuters report did not go on to point out, a serving of plain whole milk yogurt contains 12 (Brown Cow) or 13 ( Stoneyfield) grams of sugar, and if that sounds similar to Honey Smacks it’s only because comparing servings is another great way to lie. As described on their respective labels, a “serving” of yogurt is 8 ounces; a “serving” of Honey Smacks is 27 grams, just a hair under 1 ounce.
That gives yogurt 26 grams of sugar per pound, honey smacks 240 grams of sugar per pound, and the lady from Kellogg’s a nose that makes Pinocchio’s look petite.